At Ten Year Mark, Industry Pioneer Discretix Celebrates its Place at the Core of the Digital Content Revolution

Global Explosion in Embedded Computing and Media Consumption Enabled by Robust Platform and Content Protection Solutions

SANTA CLARA, CA — (November 29th 2010) — Discretix, the leading global provider of field-proven embedded security and content protection solutions, is celebrating its 10th anniversary. The decisive move toward premium content services, connected devices and open operating systems over the past ten years has been enabled by hardware-based security and DRM, technologies which Discretix has embedded in tens of millions of devices that people use daily.

The massive deployment of smartphones running open operating systems such as Android has led to the proliferation of premium content and applications, with robust embedded security and DRM seen as key business drivers. Moreover studios, game developers, and publishers have made these technologies a mandatory requirement, with Discretix leading the way.

Discretix was launched with the idea that embedded security and DRM—technologies that assign trust verification at the platform level—are most effective from the standpoints of security, cost and performance. To a large degree, this approach has been adopted as best practice by device and chipset manufacturers alike.

Initially targeted at smartphones – Discretix’ field-proven embedded security and content protection platforms as well as vast experience in securing open operating systems – is being welcomed in the mainstream consumer electronics market. Discretix’ solutions are currently being deployed on a wide variety of devices including tablets, connected TVs and Hybrid-STBs, netbooks, e-book readers and storage devices.

Discretix’ product portfolio includes security co-processors, security sub-systems, cryptographic accelerators and content protection applications.  In content protection, Discretix Multi-Scheme DRM Client is the only solution to provide not only a complete implementation of all the major schemes in use today, but also the flexibility to deploy new schemes as they emerge. Discretix’ solutions have been deployed across a wide array of operating systems, including Android, Windows Phone and Symbian.

Discretix’ products, which are licensed by the world’s leading semiconductor and device
manufacturers, are deployed and field-proven across the full spectrum of hardware platforms and operating systems.  Over the past decade, Discretix’ major milestones have included:

• 2002—First mobile application processor design win (CryptoCell®)
• 2003—First mobile baseband design win (CryptoCell®); first CryptoFlash® design win
• 2004—Tenth design win; opening of North American office
• 2005—Opening of Japan office; first OMA DRM design win
• 2006—Twentieth design win; first secure execution environment design win (CryptoCell®); opening of Taiwan office; first Microsoft WM-DRM design win
• 2007—First DRM design win on Windows Mobile and Linux; first Mobile TV security design win; named to INC 500 ranking of America’s fastest growing private companies
• 2008—Fortieth design win; first CPRM design win
• 2009— First DRM design win on Android; first DTV and Hybrid-STB design win
• 2010—Over two and a half million devices secured by Discretix shipped per month; eighty-plus design wins; first Microsoft PlayReady DRM design win

Discretix holds and has filed a number of patents relating to the implementation of security in a robust and resource efficient manner. The company is constantly expanding its embedded security ecosystem, working closely with leading technology and service providers across the entire value chain to deliver fully integrated and secure end-user applications.

The influx of operating systems such as Android into a wide range of connected devices is redefining the way in which content is consumed and shared, broadening the security requirements to include hardware-assisted DRM,” said Coby Sella, CEO of Discretix. “With the massive deployment of high-value mobile video services, Discretix’ offerings raise the level of device and content protection, while enabling the introduction of diverse multimedia services and applications.

About Discretix:

Discretix’ security solutions are deployed in a wide range of consumer electronics devices enabling services and applications, while protecting the device and its contents.  Discretix’ products include embedded security co-processors and a broad range of security applications.  The solutions are tightly integrated into the device, enhancing security without compromising the user experience.  Discretix, a privately-owned company, serves the needs of some of the world’s best-known semiconductor and device manufacturers and has been consistently ranked among the leaders of the embedded security market.  For more information, please visit www.discretix.com.