Industry Veteran Coby Sella Appointed CEO of Discretix

Founder Gal Salomon to be appointed Chairman, spearheading new strategic directions

SANTA CLARA, CA — (August 30, 2010) — Discretix, the leading global provider of embedded security solutions, announced today that Coby Sella, former Senior VP and General Manager of Zoran's Mobile division (NASDAQ: ZRAN), has been appointed CEO effective immediately. The company also announced that Gal Salomon, the company’s founder and outgoing CEO, has been appointed Chairman of the Board. The massive global demand for smartphones and the resulting rollout of premium content services have lead to rapid expansion of Discretix’ embedded security and content protection businesses in both Asia-Pacific and North America. In addition, Discretix is currently witnessing strong demand for its products and solutions in a variety of markets including home entertainment, e-books and automotive. In light of these events, Mr. Salomon will focus on the development of strategic opportunities including new markets, acquisitions and alliances.

“Gal’s vision and entrepreneurial spirit have made Discretix into a respected force in the industry”, said outgoing Chairman of Board Aharon Aharon. “The Board welcomes Gal Salomon as the new Chairman and looks forward to working closely with Coby Sella in the expansion of the business.”

“I am delighted to welcome Coby Sella as CEO and look forward to close cooperation” said Gal Salomon. “As industry pioneers, it is heartening to see robust growth in the market, and in my new role as Chairman I’m dedicated to extracting maximum value from future strategic opportunities”

“Throughout my tenure in the industry, I have always been impressed by Discretix’ level of domain expertise, growth and professionalism,” stated Coby Sella, newly appointed CEO of Discretix. “I am excited with the opportunity to expand upon the solid foundations built by Gal Salomon and his team, and look forward to working with Discretix’ employees, customers and partners.”

Mr. Sella was most recently General Manager of Zoran's Mobile division, covering the digital camera and mobile handset markets. Under his leadership Zoran's digital camera business grew to over thirty percent market share. Prior to joining Zoran, Mr. Sella held various positions at DSP Group, IBM and National Semiconductor. He holds a Bachelor of Science degree in Electrical Engineering from the Technion, the Israel Institute of Technology.

About Discretix:

Discretix’ security solutions are deployed in a wide range of consumer electronics devices enabling services and applications, while protecting the device and its contents.  Discretix’ products include embedded security co-processors and a broad range of security applications.  The solutions are tightly integrated into the device, enhancing security without compromising the user experience.  Discretix, a privately-owned company, serves the needs of some of the world’s best-known semiconductor and device manufacturers and has been consistently ranked among the leaders of the embedded security market. For more information, please visit www.discretix.com.