OMA DRM for eBooks Brings Advanced Content Protection Capabilities to Emerging Market

Proven OMA DRM Scheme Allows Operators and Services Providers to Rapidly Deploy New e-Book Services

SANTA CLARA, CA — (May 17 2010) – Discretix, the leading global provider of embedded security solutions, today announced the availability of its popular Multi-Scheme DRM Client technology for the e-book market.            Discretix’ Multi-Scheme DRM Client allows the e-book service providers to support enhanced business models using the robust and field-proven OMA DRM v2.1 (Digital Rights Management) scheme.  The OMA DRM client allows e-book content consumption across multiple platforms including mobile devices, eBook readers and PCs. Discretix and Texas Instruments have worked together for several years in DRM deployment on OMAP™ processor-based smartphones. TI’s OMAP platform with its M-Shield™ security technology combines high performance, low power and advanced security capabilities.

OMA DRM has several unique characteristics that make it ideally suited to the e-book market. The scheme is widely deployed and approved by numerous operators, content owners and service providers. Already deployed as part video and music services, using OMA DRM for e-books allows service providers to leverage their existing content delivery infrastructure. Moreover OMA DRM offers the widest selection of business and usage models available on the market.

Following the widespread deployment of its content protection solutions on smartphones and mobile multimedia devices, today’s announcement – to provide OMA DRM content protection for e-books – signals Discretix’s entry in to the eBook market.

“In the past six months, eBooks and eBook readers have broken into the public’s consciousness like never before.  The long-anticipated, fundamental shift in distribution and consumption is here, and publishers and content service providers are compelled to meet the growing demand for high-quality digital content on the go” said Raanan Tzemach, EVP Product Marketing for Discretix.  “As a company we’re excited to be involved in this rapidly growing market, helping content owners, device manufacturers and service providers to effectively monetize eBooks with a broad array of consumption models.”

“The rapid growth of the eBook market coupled with the need for digital rights technology makes Discretix’ OMA DRM’s proven reliability and versatility ideally suited for the digital publishing market,” said Gregg Burke, Director of the worldwide e-bookbusiness line for Texas Instruments.  “The Discretix’ OMA DRM Client for e-books is unique for many reasons, beginning with its advanced support of the OMA DRM v2.1 standard and its ability to be deployed across multiple operating systems. The combination of this Multi-Scheme DRM Client solution along with TI’s OMAP processor-based e-book platform and its secured M-Shield technology will enable service providers to confidently deliver protected and secure e-book content.”

Discretix' Multi-Scheme DRM Client supports all the DRM schemes in use today—OMA DRM v1.0, OMA DRM v2.1, Microsoft WM-DRM 10, Microsoft PlayReady and CPRM—and has the flexibility to add new schemas as they become available.  For more information see www.discretix.com.

About Discretix:

Discretix’ security solutions are deployed in a wide range of consumer electronics devices enabling services and applications, while protecting the device and its contents.  Discretix’ products include embedded security co-processors and a broad range of security applications.  The solutions are tightly integrated into the device, enhancing security without compromising the user experience.  Discretix, a privately-owned company, serves the needs of some of the world’s best-known semiconductor and device manufacturers and has been consistently ranked among the leaders of the embedded security market. For more information, please visit www.discretix.com.