Skyviia Corporation will debut the company’s performance-driven SV8870 SoC (“System-on-Chip”) multimedia solution as well as its globally deployed price-driven SV8860 HD multimedia decoder solution at IBC 2012. The SV8870, powered by 40-nm ARM® Cortex A9 1GHZ duo core CPU, as well as set-top-box specific IP’s, enables Skyviia’s consumer electronics manufacturing partners to develop the next generation cost-competitive TV-centric entertainment solutions. Already working with selective worldwide Tier-1 manufacturers, the SoC includes the Discretix® CryptoCell® security platform, on-chip content protection.
Posts Tagged ‘DRM’
OMA DRM as the 1st Choice for Carriers and Service Providers Deploying E-book Services
Thursday, March 4th, 2010E-book market is experiencing significant growth. Approximately four million electronic-book reading devices were sold last year. According to U.S.-based market intelligence firm iSuppli, number is expected to jump to 12 million in 2010 and 18 million in 2012 . Increasingly E-book readers are equipped with a broadband mobile connectivity. For example Hanwang Science released a 3G e-reader capable of connecting with China Mobile Ltd.’s network, a feature that enables users to access the Internet and to download books. Other examples of e-book readers that include a cellular connection can be seen here
http://gizmodo.com/5365676/irex-dr800sg-ebook-reader-verizon-3g-bn-books-stylus-touchscreen
http://www.engadget.com/2009/10/29/asus-to-launch-3g-wimax-equipped-e-book-readers-by-march-2010/
OMA DRM is the most common content protection and access system in use today by mobile carriers. All forms of digital content including multimedia, ringtones, music, video and games are secured using the OMA DRM solution.
By expanding OMA DRM to protect E-book content mobile carriers can leverage their existing back end infrastructure and qualified workforce. Moreover as an open standard DRM scheme it enjoys the support of content owners and service provides alike. The scheme is robust and widely deployed, and supports all the required business models including:
- Subscription
- Time limited rental
- Buy to own without sharing (forward lock)
- Sharing with other users (super distribution)
- Preview
- Right to read on multiple devices (domains)
- Usage metering and advertising funded models
- Backup and recovery
DRM died and went to the iPad
Thursday, February 25th, 2010During a secret meeting with Wall Street Journal, Steve Jobs, Apple’s CEO, listed the “obsolete” technologies that were thrown away when making Apple newest invention, the iPad. Reporting on this meeting Ryan Tate of the Business Insider mentioned the following technologies: Flash – the Web animation software, floppy disks, old data ports (including Apple’s FireWire 400), LCD screens and CDs. Surprisingly DRM (Digital Rights Management) did not appear on the list.

Apple Logo
It was Jobs that only three years ago, wrote in his famous blog post, “Thoughts about Music”, “If anything, the technical expertise and overhead required to create, operate and update a DRM system has limited the number of participants selling DRM protected music. If such requirements were removed, the music industry might experience an influx of new companies willing to invest in innovative new stores and players. This can only be seen as a positive by the music companies”. The rest was history. In the following year after the publication of this blog post, iTunes and then the rest of the Web based music stores became “DRM Free”.
3 years have passed. The issue is no longer music but rather eBooks, applications (aka “apps”) and videos. Surprisingly content protection and DRM are no longer persona-non-grata in Apple kingdom. Apple as well as others in the market, realized that the battle to protect illegal copying is almost lost (that was the essence of Jobs article in 2007), however it was a mistake to classify DRM as a copy protection technology. DRM is the technology that enables a large number of business cases and helps content stores differentiate themselves with different business models.
Today no one launches content service without the ability to offer subscription service in addition to the traditional “download to own” model, and the ability to share the content between different consuming devices of the same owner. All of these business models are enabled with DRM.
So Apple ditched lots of “obsolete” technologies but somehow the DRM technology that Jobs “obsoleted” in 2007, is still alive in kicking in iPad of 2010.
The Right Price for an eBook…Let the Consumer Decide
Wednesday, February 24th, 2010The recent war of words between Apple and Amazon regarding the correct way to price an eBook says a great deal about Apple’s brand value and their ability to leverage success in music market. Ironically in this case the roles are reversed with Amazon charging $9.99 for a best-seller and Apple planning to $12.99 – $14.99. By pricing eBooks aggressively Amazon hoped to stimulate demand, an important lesson learned from Apple’s success in music market. What is not clear is whether Apple’s pricing for eBook’s will proved to be as successful as their 99c per song and whether the download-to-own is the correct approach. Both vendors are deploying in-house content protection technologies.
Just looking at the sheer volume of second hand books available for sale on Amazon.com, my guess is that any eBook pricing model that does not allow the owner to resell the content is not likely to succeed. Moreover, the business model for eBook needs to correctly reflect the way people consume and acquire books. For example support an electronic book library or so-called subscription based models is an important requirement. The ability to share a book with friends and family, typical of books clubs all over the world is another model that must be supported. Text books also pose a serious challenge to the monolithic download-to-own model. This is to say nothing of the different types of devices, with either fixed or removal storage and a multitude of operating systems (e.g. Android, Symbian).
What is clear is that a one-size-fits-all approach (download-to-own) will not allow the eBook market to reach its full potential. Any viable content protection technology for the eBook market needs to support the full range of business models.
OMA DRM 2.1 is such a scheme, providing an ideal solution for eBook market. As an open DRM scheme it enjoys the support of content owners and service provides alike. The scheme is very robust and widely deployed. Moreover the scheme supports all the enhanced business models required by the eBook market.
Discretix to Provide Android and Windows Mobile DRM Security for Sony Ericsson
Monday, February 15th, 2010Discretix Multi-Scheme DRM Client Will Secure Subscription-Based Music and Video Services on Sony Ericsson Android and Windows Mobiles Phones.
FIRA de BARCELONA, SUITE 4.7HS22 / BARCELONA, SPAIN — (February 15, 2010) — Discretix, the leading global provider of embedded Windows Mobile and Android security DRM, today announced that Sony Ericsson has chosen Discretix’ Multi-Scheme DRM Client to protect distribution and consumption of multimedia content on select mobile phones and for its PlayNow services.
Discretix’ Multi-Scheme DRM Client has been deployed on select Sony Ericsson mobile phones based on the Windows Mobile and Android operating systems. The embedded technology enables a wide variety of business models including subscription-based music and video services for the consumer market.
MIPS Technologies and Partners Accelerate SoC Design for Android™-Based Devices
Wednesday, January 6th, 2010INTERNATIONAL CES, LAS VEGAS, Nev. – January 5, 2010 – MIPS Technologies, Inc. (Nasdaq: MIPS), a leading provider of industry-standard processor architectures and cores for digital consumer, home networking, wireless, communications and business applications, today announced it is working with leading providers of key IP for the connected digital home—including audio, video, graphics and security functionality—to help SoC developers get to market quickly with fully-integrated hardware/software solutions. MIPS is working closely with Chips & Media, Discretix, Tensilica, Vivante Corp. and other leading providers of semiconductor IP to help customers meet cost/performance targets with solutions that optimize performance for devices based in particular on the Android™ platform.
For more information: http://www.discretix.com/corporate/pr050110.html
Discretix Joins ARM Solution Center for Android
Monday, December 7th, 2009Optimized for Android and already selected by several Tier-1 Mobile Device OEMs, the Discretix Multi Scheme DRM client ensures quick time-to-market for next-generation open source mobile and connected devices.
http://www.discretix.com/corporate/pr071209.html

It’s not only that Apple have brought a mobile device into the living room. Implicit in the usage of the device is the expectation of a typical mobile subscriber viz personalization, on-demand, multi-function etc. Using an iPad the subscriber defines his entertainment schedule, not the service provider, the cable operator or broadcaster. The subscriber gets to decide if the device is an eBook reader, a TV or computer. In this sense the iPad is merely a manifestation of a far larger trends, namely that of personalization.
