OMA DRM as the 1st Choice for Carriers and Service Providers Deploying E-book Services

E-book market is experiencing significant growth. Approximately four million electronic-book reading devices were sold last year. According to U.S.-based market intelligence firm iSuppli, number is expected to jump to 12 million in 2010 and 18 million in 2012 . Increasingly E-book readers are  equipped with a broadband mobile connectivity. For example Hanwang Science released a 3G e-reader capable of connecting with China Mobile Ltd.’s network, a feature that enables users to access the Internet and to download books. Other examples of e-book readers that include a cellular connection can be seen here

http://gizmodo.com/5365676/irex-dr800sg-ebook-reader-verizon-3g-bn-books-stylus-touchscreen
http://www.engadget.com/2009/10/29/asus-to-launch-3g-wimax-equipped-e-book-readers-by-march-2010/

OMA DRM is the most common content protection and access system in use today by mobile carriers. All forms of digital content including multimedia, ringtones, music, video and games are secured using the OMA DRM solution.

By expanding OMA DRM to protect E-book content mobile carriers can leverage their existing back end infrastructure and qualified workforce. Moreover as an open standard DRM scheme it enjoys the support of content owners and service provides alike. The scheme is robust and widely deployed, and supports all the required business models including:

  • Subscription
  • Time limited rental
  • Buy to own without sharing (forward lock)
  • Sharing with other users (super distribution)
  • Preview
  • Right to read on multiple devices (domains)
  • Usage metering and advertising funded models
  • Backup and recovery

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